Configure conversion measurements in OutSite
With Google Analytics, you use a conversion measurement to test the effectiveness and attractiveness of your web pages. The attractiveness can be derived, for example, from the average time your visitors remain on a page or the number of times that a specific input form has actually been completed.
Description
When you perform a conversion measurement, you compare an (original) web page with alternative pages. You must have an original page and alternative pages that all have the same purpose. Each page has been set up or laid out in a different way. For example, you can use different images, colours, texts, different numbers of input fields, animations, etc.
When a visitor opens the page, he or she sees the original page or one of the alternative pages. You cannot determine which page is displayed and neither can the visitor. Google Analytics maintains data about the visit to the pages and, based on this information, you can draw conclusions about the setup of your website.
Example:
You have added an input form and two alternatives:
- Original input form
- Input form with an overview of the terms and conditions
- Simple input form with photos of satisfied customers
If a customer clicks 'Request additional information', one of the above input forms is displayed. In the background, Google Analytics maintains data about how long, on average, the users visit the pages. This data shows that the 'Simple input form with photos of satisfied customers' scores best with the visitors.
You end the experiment and, from then on, you use the best scoring page on your website.