Pilot campaign

You perform a pilot campaign to test a future large campaign. The configuration of the pilot and the large campaign is identical, but the selection for the pilot only contains a small part of the total selection.

Assume you want to send a mailing to all prospects, but to test the mailing action, you initially only send the mailing to the prospects in Amsterdam. Because after performing the pilot, you do not want to send the same mailing to the prospects in Amsterdam again, you can exclude them using the 'Do not add contacts that have already been used in a campaign action in this campaign' option.

In Profit, you add two identical campaign actions to one campaign. For the second one, you select the Do not add contacts that have already been used in a campaign action in this campaign. check box.

To add a pilot campaign:

1. Select a part of your target group, for example only companies in Amsterdam that have more than 20 employees.
2. Select the entire target group, for example all companies in the Netherlands that have more than 20 employees.
3. Add a campaign action using the first selection.
4. Add a second campaign action using the second selection and select the 'Do not add contacts that have already been used in a campaign action in this campaign' check box. The contacts from the pilot campaign will not be addressed again when the final large campaign is performed.