Google conversion measurements
Google Analytics allows you to compare the conversion rates of different pages. The conversion rate of a page represents the percentage of the visitors that clicked on a link to get to a specific other page in the site.
Description
The conversion rate of a page refers to the percentage of visitors to a page that have clicked through to a target page (i.e. the conversion page). You can use this, for example, to measure how many of the visitors to a page have entered their data or have purchased something on the site.
Google Analytics allows you to compare the conversion rates of different pages:
The conversion rate for the Original page is the number of visitors who click through to the Conversion page divided by the number of visitors to the Original page. In Google Analytics, the Website Optimizer displays the conversions for the pages Original, Alternative 1, Alternative 2 and Alternative 3 side by side so that you can compare them.
The page to which you add an experiment must be accessible anonymously when you add the conversion measurement so Google can validate the URL. Once the experiment has been added, you can authorise the page again.
Preparation
- Configure conversion measurements
With Google Analytics, you use a conversion measurement to test the effectiveness and attractiveness of your web pages. The attractiveness can be derived, for example, from the average time your visitors remain on a page or the number of times that a specific input form has actually been completed.